From Brand Lift to Conversion: MyFitnessPal Ads Delivers Across the Funnel
Key Takeaways Not every brand is chasing the same outcome. Some need to move awareness in a category where the leader position is already locked in. Some need a retail partner to make a fitness-minded audience feel like home. Some are playing a longer game, building consideration months before a purchase decision gets made. Three […]
Better Sleep May Start with Better Nutrition: A Q&A with Erin Palinski-Wade, RD, CDE, LDN, CPT
Key Takeaways The key to a better night’s sleep just might be in the kitchen. For years, diet and exercise have dominated the conversation around weight and metabolic health, while sleep has often been treated as something somewhat adjacent: important, certainly, but largely separate. That distinction is becoming harder to maintain. For Erin Palinski-Wade, registered […]
The Four-Day Habit Behind One of MyFitnessPal’s Biggest Success Predictors
Key Takeaways Twenty years after MyFitnessPal launched, the platform’s data has surfaced a signal that can help predict who succeeds. It isn’t a specific diet, a calorie target, or a workout plan. It’s simply, four days. A Four-Day Window That Changes the Outcome On average, members who log their meals at least four days in […]
How MyFitnessPal’s 2026 Summer Release Helps Members Know What To Do Next
Key Takeaways For twenty years, tracking has been the starting point of every health goal. But a log is only useful if it leads somewhere. MyFitnessPal’s 2026 Summer Release is built around that next step, giving members personalized guidance on what to eat next, grounded in each member’s own history rather than a generic plan. […]
Why the Fastest-Growing Race in Fitness Is Making Nutrition a Non-Negotiable
Key Takeaways Every health goal, from energy to performance, starts with food. That principle has always been true for MyFitnessPal members managing their weight or building better habits. It is becoming just as true for competitive athletes, and HYROX is where that shift is most visible right now. A Format That Leaves No Margin for […]
What Peer-Reviewed Research Reveals About Weight Loss Success Among MyFitnessPal Users
Key Takeaways Why We Partnered with UCLA In 2023, MyFitnessPal partnered with Dr. Zhaoping Li, MD, Director of the UCLA Center for Human Nutrition, to answer a question that sits at the center of everything we do: what actually makes people successful at reaching their health and nutrition goals? Dr. Li and her team at […]
New Peer-Reviewed Research: Why Credentials and Accuracy Both Drive Trust on TikTok
Key Takeaways Twenty Years of Watching Fads Come and Go For 20 years, MyFitnessPal has had a front-row seat to the rise and fall of nearly every nutrition trend imaginable: juice cleanses, detox teas, the cabbage soup diet, the Carnivore diet, and whatever happened to be going viral on the internet that week. What we’ve […]
GLP-1 Medications and Digital Self-Monitoring: Preliminary Findings from a 10-Month Observational Study
Key Takeaways GLP-1 receptor agonists are transforming medical weight management, but they may not be a standalone solution. Early insights from a recent observational study suggest that pairing these medications with digital self-monitoring tools may influence adherence and behavioral change. Study Overview This 10-month observational study, conducted through Medmate’s medical weight management program, compared outcomes […]
Twenty Years of Nutrition Data, and One AI Coach That Puts It All to Work for You
Key Takeaways People today have access to more nutrition guidance than at any point in history across apps, platforms, and an endless stream of advice that promises to help them eat better and feel their best. What has been consistently harder to find is guidance that is truly personal: built on what someone has actually […]
MyFitnessPal Launches GLP-1 Support to Help Users Stay Consistent and Build Habits Alongside Medication
Key Takeaways GLP-1 medications have changed the landscape of weight management, and managing that journey still means navigating dosing schedules, shifting appetite patterns, nutrition adjustments, and side effects. When users pair a GLP-1 medication with nutrition tracking, they build stronger habits, stay more engaged, and feel more in control of their results. MyFitnessPal GLP-1 Support […]