Key Takeaways
- A leading energy drink brand drove a 3.5% brand awareness lift and 2.6% ad recall lift among its core audience, both statistically significant, using contextual in-app display and video
- A major sporting goods retailer generated 35.1M+ impressions across MyFitnessPal’s owned-and-operated channels, with a single email send driving 11,860 clicks
- A GLP-1 brand combined always-on in-app media with a timed newsletter activation, converting a primed audience at a rate that exceeded client expectations
- A running shoe brand used MyFitnessPal’s First Impression Interstitial, served before users begin logging, to promote a limited-time challenge, driving a 9.26% click rate, nearly 8x comparable placements, across 1.53M impressions in three days
- Across categories, the strongest results came from campaigns built around sustained presence in the app, where members were already engaging daily
Not every brand is chasing the same outcome. Some need to move awareness in a category where the leader position is already locked in. Some need a retail partner to make a fitness-minded audience feel like home. Some are playing a longer game, building consideration months before a purchase decision gets made. Three campaigns across three categories show how MyFitnessPal Ads flexes to meet each of those goals, and what happens when the strategy fits the moment.
Brand Lift in a Crowded Category
For an energy drink brand that’s been the market leader in its category for over a decade, moving brand awareness is genuinely difficult. The brand deployed high-impact in-app display and video units targeting adults 18–34, active fitness trackers, and energy drink consumers, surrounding their messaging with the fitness and wellness content members were already engaging with. The result was a 3.5% brand awareness lift and +2.6% ad recall lift among their core audience, both statistically significant. For a brand at that level of awareness, both results validated what contextual alignment can do.
Reaching Fitness Consumers Where Their Goals Take Shape
A well-known sporting goods retailer activated MyFitnessPal’s fully owned-and-operated ecosystem, including in-app display and video, newsletter, dedicated email, organic social, and a custom editorial blog. MyFitnessPal’s in-house creative team built every off-app asset to ensure each placement felt native to the platform. A single email-send drove 11,860 clicks, and the organic social video hit 70%+ completion. Across 35.1M+ total impressions, every channel performed, making the case that when a brand shows up inside a fitness community rather than in front of it, the audience acts.
Building Consideration Before the Conversion
The GLP-1 buyer researches extensively before converting. Winning the category means owning mindshare in the daily moments that shape health decisions, then meeting that built-up consideration with a clear path to purchase. This brand ran always-on in-app media as a brand-building foundation, compounding exposure inside MyFitnessPal’s daily health routines, then activated 9M engaged users through dedicated newsletter moments with branded content and a promotional offer. The result was a strategically timed, thematically resonant email activation that converted the primed audience at a rate that far exceeded client expectations, proving that patient brand-building pays off when the moment is right and the foundation has been set.
Meeting Fitness Consumers at Their Moment of Intent
A running shoe brand wanted to drive awareness and participation for a limited-time challenge among MyFitnessPal’s most engaged fitness users. The brand deployed MyFitnessPal’s First Impression Interstitial, a full-screen format served before users begin logging, capturing the single highest-intent moment in the app session. The challenge mechanic, log 14 days and unlock $50 off, aligned naturally with what users were already opening the app to do. The result was a 9.26% click rate, nearly 8x comparable placements, across 1.53M impressions in three days. When the format matches the audience mindset, the audience acts.
Different Goals, One Common Thread
Each brand came in with a different objective, including brand awareness, retail conversion, and long-cycle consideration. Each required a different playbook, and each result outperformed what the brand expected going in. What connects them is that each campaign was built around where the audience already was, inside daily health and fitness routines already in progress.
As MyFitnessPal Ads continues to work with brands across categories, these campaigns point to a consistent pattern. Results follow when the right media meets members inside the moments that already matter to them.
MyFitnessPal Ads plans to expand its formats and targeting capabilities throughout 2026 and 2027. These early campaigns give a preview of where that growth is headed. For more information, visit: https://ads.myfitnesspal.com/.